Markup Calculator
Markup and margin get confused constantly, even though they measure the same deal two different ways. Markup is profit as a percentage of your cost; margin is profit as a percentage of your selling price - and mixing them up leads to underpricing more often than people realize. This calculator takes your cost and a markup percentage and instantly shows you the selling price, profit per unit, and - critically - what that same deal works out to as a margin percentage, so you can sanity-check both numbers before quoting a customer.
Enter your cost and markup percentage to get selling price, profit per unit, and the resulting margin - all in one view.
Frequently Asked Questions
What’s the difference between markup and margin?
Markup is profit divided by cost. Margin is profit divided by selling price. A 50% markup on a $60 cost produces a $90 price - but that’s only a 33% margin, not 50%. They’re always different unless profit is zero.
How do I calculate selling price from markup?
Multiply your cost by (1 + markup percentage), expressed as a decimal. A $60 cost with a 50% markup is $60 x 1.50 = $90.
Why does a 100% markup only produce a 50% margin?
Because markup measures profit against cost, and margin measures the same profit against the (higher) selling price. Doubling your cost as markup means profit equals cost, which is always exactly 50% of a price that’s cost-plus-profit.
All tools are provided for estimation purposes only and do not constitute financial, legal, or compensation advice. Always confirm figures against your company's official comp plan and pricing policy.
sales math, done in the browser.