True Payout Pricing Calculator
Marketplace fees are quietly one of the biggest gaps between what a listing sells for and what actually shows up in a seller’s account. Referral fees, payment processing cuts, and fixed per-sale charges all stack before a payout is issued, and each platform structures them differently. This calculator starts with typical fee presets for Amazon, Etsy, eBay, and Shopify, but every field is editable - enter your product cost and target profit, and it calculates the exact list price needed to actually hit that profit after fees, not before them. Rates are estimates only; always confirm current fees on your platform’s seller dashboard before listing, since marketplace fee structures change and vary by category and fulfillment method.
See exactly what lands in your bank account after marketplace fees, and the exact price to list at to hit your target profit.
Frequently Asked Questions
Why is my payout lower than my listing price?
Marketplaces subtract referral or commission fees, payment processing charges, and sometimes fixed per-sale fees before paying out. The gap between list price and payout can easily be 15-30% depending on the platform and category.
Are the fee presets in this calculator accurate?
They’re typical starting estimates, not live rates. Marketplace fees vary by product category, fulfillment method (like Amazon FBA vs. FBM), and seller plan, and they change over time. Always verify current rates on your platform’s seller dashboard and adjust the fields accordingly.
How do I price a product to hit a specific profit target?
Enter your product cost, target profit per unit, and the platform’s fee percentages and fixed fee. The calculator works backwards from your target to tell you the exact list price needed so that, after fees, your actual profit matches your goal.
All tools are provided for estimation purposes only and do not constitute financial, legal, or compensation advice. Always confirm figures against your company's official comp plan and pricing policy.
sales math, done in the browser.